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CRMC Hospital Website Design Case Study

A screenshot of Cortland Regional Medical Center's Maternity page design

About

Note: Cortland Regional Medical Center was purchased by Guthrie in 2017, and merged the website into their website in 2018. The screenshots on this page represent the design work completed before the site was redirected to the Guthrie website.

Cortland Regional Medical Center (CRMC) was a hospital that provides quality healthcare services to the residents of Cortland, NY and the surrounding areas. Experiencing a period of tremendous growth, the non-profit organization began implementing strategic marketing efforts to attract new patients for their surgical and maternity departments. They also wanted to improve the design of the careers section to attract new physician and nurses looking for medical careers.

Services

Website Page Redesign

Content Strategy
Copywriting
Database Development

Custom Programming

Graphic Design

Search Engine Optimization (SEO)

Platform

Platform: Drupal 7

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Discovery & Pain Points

CRMC wanted to improve the site's structure, physician database, and directory pages design to help patients and visitors find the information they need quickly and easily.

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Results

+ 76.36% increase in unique visits from search engines

+ 11.63% decrease in page abandonment

+ 98% Increase to obstetrics and gynecology physician pages from the site.

Increase in-person maternity department tour requests